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ICTO2026

Program

Hosted by Burgundy School of Business (BSB) — Dijon, France

1 – 4 December 2026 — Dijon, France

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ICTO2026 CONFERENCE PROGRAM

Dec 3d, 2026

9AM - 10:30AM

ICTO2026 Parallel session 1

Emerging Technologies and Resilience

Room A05

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Room A06

Room A07

S1.1: Higher Education Resilience, Hybrid Teaching and Institutional Adaptation

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S1.2: Digital Marketing, Consumer Trust and Resilience in Fragile Markets

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S1.3: Blockchain, Metaverse and Digital Platform Experiences

COFFEE BREAK

11AM - 12:30PM

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PLENARY SESSION1 (Opening)

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Keynote speaker: Prof. Jan vom Brocke

Lunch (12:30PM - 2PM)

2PM - 3:30PM

ICTO2026 Parallel session 2

AI in Education, Finance and Sustainability

S2.1: Generative AI and the Transformation of Learning

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S2. 2: AI, Trust and Governance in Financial Services

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S2.3: AI and Digital Innovation for Environmental and Territorial Sustainability

Room A05

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Room A06

Room A07

COFFEE BREAK

ICTO2026 Parallel session 3

4PM - 5:30PM

 Responsible AI and Employee Well-Being

S3.1: Responsible AI Adoption and Organizational Governance

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S3.2: Supply Chain Digitalization, ESG and Sustainable Operations

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S3.3: Digital Work, Employee Voice and Organizational Well-Being

Room A05

Room A06

Room A07

ICTO2026 Social Dinner

8:00PM - 23:00PM

Restaurant Le Central

Dec 4th, 2026

9AM - 10:30AM

ICTO2026 Parallel session 4

Room A05

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Room A06

 Human-Centered AI and Digital Regulation​​

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S4.1: Human–AI Interaction: Expertise, Emotion, Trust and Risk

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S4.2: AI Regulation, Data Sovereignty and Digital Ethics

COFFEE BREAK

PLENARY SESSION 2

11AM - 12:30PM

Lunch (12:30PM - 2PM)

2PM - 3:30PM

ICTO2026 Parallel session 5

 The Future of Organizations and Strategic Intelligence

S5.1: AI, Automation and the Future of Organizational Work

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S5.2: Digital Intelligence, Financial Innovation and Decision Infrastructures

Room A05

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Room A06

COFFEE BREAK

ICTO2026 Parallel session 6

4PM - 5:30PM

 Digital Inclusion and Intelligent Organizational Systems

 SystemsS6.1: Digital Inclusion, Participation and Societal Transformation

 

S6.2: Intelligent Decision Systems, Automation and Organizational Agility

Room A05 ​

Room A06

ICTO2026 Closing Sesion

5:50PM - 6:00PM

ICTO 2026 will be held at Burgundy School of Business (BSB) in Dijon, France.

A triple-accredited business school (AACSB, AMBA, EQUIS), BSB hosts an active research community in governance, information systems, entrepreneurship, sustainability, and experimental economics. Dijon, capital of the Burgundy–Franche-Comté region and a UNESCO Creative City of Gastronomy, is directly connected to Paris by high-speed train (TGV, approximately 1h35) and is readily accessible from major European hubs, offering participants a distinctive setting that combines academic excellence with cultural and heritage richness.

Conference Programme

Thursday, December 3rd, 2026

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Parallel Session 1 — Emerging Technologies and Resilience

Thursday, December 3rd, 2026 (9:00AM - 10:30AM)

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S1.1 — Higher Education Resilience, Hybrid Teaching and Institutional Adaptation (Room A05)

   Institutional resilience, faculty development, and the transformation of higher education in times of disruption.

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1. Charbel Diab Institutional Support or Faculty Engagement? Determinants of Faculty Competencies for Hybrid Teaching in a Lebanese Private University

2. Charbel Diab From Competencies to Satisfaction: Faculty Performance, Institutional Training, and Governance in Post-COVID-19 Hybrid Teaching in Lebanon

3. Arine Tazian and Antoine Harfouche High-Context Adaptive Resilience in Lebanese Higher Education: Digital Continuity and Institutional Adaptation in Prolonged Permacrisis

4. Dina Sidani, Bissane Harb, Hage Fadi and Abbas Rammal Training Effectiveness and Employee Well-Being in a War-Induced Hybrid Work Context: The Mediating Role of Eudaimonic Engagement at Work among University Employees in Lebanon

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S1.2 — Digital Marketing, Consumer Trust and Resilience in Fragile Markets (Room A06)

   Digital marketing adaptation, customer trust, and business resilience in uncertain environments.

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1. Yoboue Kouame Wiliam and Ahouman Zahoua Roland Social Advertising Practices Among Young Digital Entrepreneurs in Côte d'Ivoire: Evidence from Social Media

2. Nathalie Ghantous, Jenny Gemayel and Marryann Barbour Rassi Digital Marketing Adaptation in Fragile Economies: A Cross-Sector Study from Lebanon

3. Nataliia Parkhomenko, Lucia Vilcekova and Frantisek Olsavsky Digital Transformation of Marketing in Times of Turbulence: Building Organizational Resilience and Competitiveness

4. Latifa Attieh Perceived Data Driven Personalization and Retailer Trust in Lebanese Discount Supermarkets

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S1.3 — Blockchain, Metaverse and Digital Platform Experiences (Room A07)

    Emerging digital ecosystems, adoption behavior, immersive experiences, and platform-based business models.

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1. Mousa Albashrawi and Hashmiah Alawami Explaining Blockchain Usage Behavior Among Generations Y and Z

2. Arezou Ghanavatpour and Ransome Bawack Technology First, Customers Second? A Translation-Imbalance Account of Agency in Metaverse Research

3. Arezou Ghanavatpour and Ransome Bawack Expecting Sight, Remembering Smell: How Expectations and Experience Differ in a Multisensory VR Heritage Exhibition

4. Mikhail Vialtsev and Mikhail Komarov The Impact of Sharing Platforms on the Strategy of Conspicuous Goods Manufacturers: An Inventory Allocation Model

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Parallel Session 2 — AI in Education, Finance and Sustainability
Thursday, December 3rd, 2026 (2:00PM - 3:30PM)
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S2.1 — Generative AI and the Transformation of Learning  (Room A05)

The integration of AI into education, learning motivation, pedagogical innovation, and institutional resilience.

1. Claude Chammaa and Marie el Sabeh From Access to Achievement: A Mixed-Methods Study of AI Adoption and Learning Motivation among Generation Z Students

2. Roland Zahoua Ahouman, Yoboue Kouame Wiliam and Komenan Simon Pierre Koffi L’Intelligence Artificielle Générative comme technologie de résilience universitaire : perceptions des enseignants, innovation et transformation des pratiques pédagogiques en période de turbulences

3. Hossein Talebzadeh From Prompt Consumers to Pedagogical Auditors: How Green Constraints and AI Integration Foster a Design Leap in Pre-Service Geography Teacher Education

4. Siripen Iamurai and Pathawit Chongsermsirisakul The Effectiveness of Science Content for Social Skills Development through the ITS of Educational AI Systems

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S2.2 — AI, Trust and Governance in Financial Services  (Room A06)

Common thread: AI adoption, automation, financial decision-making, regulatory compliance, and trust in banking.

1. Joseph Raad Human Capital and Banks Venturing with Generative AI: Will Coders Replace Bankers?

2. Amir Abbasi and Mousa Albashrawi From Algorithmic Advice to Financial Well-Being: A Systematic Review and an Integrated Trust-Value Model of Robo-Advisor Continuance

3. Hounayda Bakhos Douaihy The Role of AI Solution Vendors in AML/CFT Compliance on the French Banking Market: An Exploratory Study

4. Ayah Omar Digital Governance in Islamic Banks: Accountability, Transparency and Trust in GCC Digital Transformation 

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S2.3 — AI and Digital Innovation for Environmental and Territorial Sustainability  (Room A07)

    Digital modeling, intelligent decision support, environmental resilience, and sustainability governance.

1. Behou Gérard N'Guessan and Keffa Dénis Diomande Géomodélisation de la cohabitation agropastorale au Kabadougou (Côte d'Ivoire) : territoires, usages et durabilité

2. Charos Khidirova, Komronbek Rakhimov, Kamoliddin Nuritdinov and Humoyun Rakhimov Uncertainty-Aware Multimodal Decision Support for Aralkum Ecological Rehabilitation

3. Claude Chammaa Leveraging Public Agricultural and Climate Data to Build the Resilience of a Fragile Farming Sector: The Case of Sheep Farming in Normandy

4. Leonardo Sousa de Freitas Can a Funding Call Evaluate Itself? ESG Evaluability as a Data-Governance Design Property in Brazilian Federal Startup Funding

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Session 3 — Responsible AI and Employee Well-Being
Thursday, December 3rd, 2026 (4:00PM - 5:30PM)​
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S3.1 — Responsible AI Adoption and Organizational Governance (Room A05)

    Responsible AI implementation, organizational capabilities, governance structures, and sustainable AI deployment.

1. Hassan Mousa and Shatha Al-Qurashi Latent Until Activated: Organizational Creativity and the Conversion of Artificial Intelligence Capabilities into Sustainability-Oriented Governance and Learning in Saudi Healthcare

2. Abbas Tarhini, Charbel Chedrawy and Nahil Kazoun Designing Human-GenAI Collaboration: Governing GenAI’s Double-Edged Sword in Digital Business

3. Shaghayegh Zarei and Neda Abdolvand AI Governance Fit: A Contingency Perspective

4. Ahmad Jumah Building Organizational Capabilities for Sustainable AI Deployment: The Roles of AI Training and Organizational Readiness

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S3.2 — Supply Chain Digitalization, ESG and Sustainable Operations (Room A06)

      Technology adoption, supply chain disruption, digital acceleration, and sustainable operational performance.

1. Charbel Chedrawy, Charbel Khalil, Nahil Kazoun and Yara Atallah Global Supply Chains and Technology Adoption vs the Disruptions of the Trump-Era Policies

2. Yara Atallah, Charbel Chedrawy and Nahil Kazoun Faster Projects, Fuller Workdays? Digital Acceleration and Sustainable Project Work in the Age of Intelligent Technologies

3. Anas Hakeem, Hawazin Alzubaidi, Tahar Ayed, Reem Al-Faqiri and Nizar Raissi How Do ESG Risk Controls Shape Strategic Sustainable Decision-Making and Business Sustainability to Enhance Operational Performance in the Logistics Sector?

4. Thrycia Tite Digital Transformation in Supply Chains: Organizational Barriers and Enabler of Technology Adoption

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S3.3 — Digital Work, Employee Voice and Organizational Well-Being (Room A07)

     Digital transformation, employee engagement, ethical labor practices, and well-being in changing work environments.

1. Vipin Mogha and Nadia Tebourbi Translating Informal Labour into Accountable Work: An Actor-Network Perspective on Digital Technologies Remediating Unethical Labour Practices among Waste Workers

2. Farid Nakhle Who Controls the Record? Adversarial Observation and Digital Labour Silence

3. May Sayegh, Rima Rouhana and Marie Jose Machaalany Quiet Quitting and Employee Disengagement in Lebanese Educational Institutions: The Role of Leadership Practices

4. Bissane Harb and Dina Sidani Unpacking the Digital Transformation–Well-Being Nexus: A Qualitative Study of Lebanese Employees

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Thursday, December 4th, 2026

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Session 4 — Human-Centered AI and Digital Regulation
Friday, December 4th, 2026 (9:00AM - 10:30AM)​
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S4.1 — Human–AI Interaction: Expertise, Emotion, Trust and Risk (Room A05)

        Human–AI collaboration, professional expertise, emotional intelligence, and trust in AI-assisted decisions.

1. Mohamed Akoum and Sherin Ashraf The Symbiosis of Synthetic and Sentient: Reframing the Relationship Between Artificial and Emotional Intelligence

2. Sabrine Mallek, Lana Brandenburger and Maged Ali When AI Becomes the Consultant: Rethinking Expertise, Value, and Trust in Management Consulting

3. Sara Mazaheri and Neda Abdolvand Can Non-Expert Users Correct the AI? Task Expertise and Appropriate Reliance in AI-Assisted Houseplant Disorder Diagnosis

4. Amal Dabbous and Mary Ann El Rassi Beyond Usefulness: The Interplay of Ethics, Risk, and Emotion in Shaping Students’ GenAI Continued Use in the United States and France

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S4.2 — AI Regulation, Data Sovereignty and Digital Ethics (Room A06)

      Legal, ethical, and regulatory challenges of AI, data governance, and digital sovereignty.

1. Komenan Simon Pierre Koffi Enjeux éthiques des mécanismes de gouvernance du désordre informationnel à l’ère de l’intelligence artificielle en Afrique de l’Ouest

2. Jihane Aayale and Mohamed Amine Issami The Price of Digital Sovereignty: Renewable Energy Transition and the Electricity Cost of Data Localisation Compliance in Morocco

3. Kalinka Kaloyanova, Dafina Zoteva and Elitsa Kaloyanova Clinical AI Lifecycle Mapping of Regulatory Requirements

4. Hortense De-Yolande M'Bia and Laciné Diomandé L'application du principe de minimisation des données au ''mobile-government'' en Côte d'Ivoire: De la licéité de la collecte à l'exigence de conformité de la gouvernace

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Session 5 — The Future of Organizations and Strategic Intelligence

Friday, December 4th, 2026 (2:00PM - 3:30PM)

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S5.1 — AI, Automation and the Future of Organizational Work   (Room A05)

     AI-enabled work transformation, human–robot collaboration, job insecurity, and organizational readiness.

1. Maria Menshikova, Isabella Bonacci, Danila Scarozza, Alena Fedorova and Khaled Ghazy Beyond Acceptance: When Cobots Become Coworkers in Hospitality 5.0

2. Amal Dabbous, Karine Aoun Barakat and Eleonora Veglianti When AI Enters the Workplace: Configurations of Organizational and Individual Antecedents of AI-Driven Job Insecurity

3. Muhammad Ovais Ahmad Organizational Debt as a Byproduct of Agile Scaling in Software and Systems Consultancies

4. Henda Matoussi and Nizar Raissi Powering the Human Engine of Digital Change: Transformational Leadership and Cultural Readiness

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S5.2 — Digital Intelligence, Financial Innovation and Decision Infrastructures  (Room A06)

      Strategic intelligence, digital financial ecosystems, decentralized infrastructures, and organizational decision-making.

1. James Pérez-Morón, Laura Diez and Isabel Jimenez Rubio Navigating Innovation and Digital Resilience in Asia: An Integrative Review of FinTech, Artificial Intelligence, and Platform Ecosystems

2. Anas Hakeem, Hawazin Alzubaidi, Tahar Ayed and Nizar Raissi Financial Awareness and Spending Efficiency as Drivers of Organizational Sustainability: A Study of Healthcare Leaders in Saudi Arabia

3. Wijdan Hamid Business Intelligence and Decision Intelligence in Emerging Economies: Drivers, Challenges, and Organizational Outcomes in Lebanon

4. Michel Xavier Mengue and Patrick Dany Bavoua Kenfack Development of a Decentralized and Intelligent Land Management System on Blockchain to Reduce Disputes at MINDCAF

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Session 6 — Digital Inclusion and Intelligent Organizational Systems

Friday, December 4th, 2026 (4:00PM - 5:30PM)

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S6.1 — Digital Inclusion, Participation and Societal Transformation (Room A05)

      Digital inclusion, public-sector transformation, social representation, and technology-enabled participation.

1. Adjé Blaise N'Taye Inclusion numérique et réduction de la fracture technologique : Contribution de l’Ecole de la deuxième chance en Côte d’Ivoire

2. Abeer Jurdy, Antoine Harfouche, Marilyne Farah and Ali Shmayssani Riding the Waves of Change: Windows of Opportunity and Government Digitalization in Lebanon

3. Magalie Duarte History, Techno-Feminism and AI to Reveal Women’s Roles in Information Systems: The Case of Portuguese Colonial Liberation Wars

4. Noama Abbas Wassouf and Hajer Kefi Click, Drive, Repeat: Information Systems, Organizational Design and Customer Loyalty in Hybrid ("Phygital") Retail Journeys

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S6.2 — Intelligent Decision Systems, Automation and Organizational Agility  (Room A06)

Common thread: Intelligent automation, AI-enabled governance, decision support, and human–machine collaboration.

1. Behou Gérard N'Guessan Modélisation d’une solution intelligente pour l’automatisation du processus de recrutement

2. Mohamed Akoum and Neda Abdelhamid Balancing Compliance and Quality in Data Governance with AI Enablement

3. Yunellis Del Carmen Burgos Pereira, Mabel Agamez Vega and Luis Alfonso Osorio Educational Workforce Ecosystem of Collective Intelligence: Strategic Foresight and Technological Surveillance to Achieve Human-Machine Synergy

4. Kassem Danach and Rasha Abou Faraj Reinforcement Learning–Based Hyper-Heuristic Optimization for Resource-Constrained AI Assimilation and Organizational Agility: A Calibrated Simulation Study

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